Inside The Book

The book is broken into the following 3 sections:

  1. The reason finding your WHY is not enough.
  2. Deciding WHO you are solving a problem for.
  3. Understanding how YOU are uniquely placed to do this.

What Will I Learn?

By the end of this book you will:

  • Gain more self awareness on your WHY.
  • Identify reasons why you should be pursuing your ideas.
  • Be able to take the leap from idea to customer interaction.
  • Learn ways to validate problems with customers, quickly, cheaply and easily
  • Learn how to find your first set of paying customers.

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